The number of Americans drinking coffee within the past day has reached its highest percentage in the past six years, according to the U.S. National Coffee Association‘s National Coffee Drinking Trends (NCDT) report.
Past-day consumption of traditional “gourmet” (16 percent) and espresso-based (24 percent) beverage consumption held relatively steady compared to last year, while non-espresso-based beverages such as cold brew also held steady. Surprisingly, past-day consumption of cold brew stayed at the same percentage as last year, at 11 percent.
The study also confirmed that home brewing remains the dominant method for coffee consumers, while out-of-home coffee consumption — whether at the workplace or in retail shops — showed a slight dip from last year.
The NCA has been releasing the report since 1950, adding new categories and methodologies to reflect current and emerging consumer trends. This year’s study included online and phone interviews with a nationally representative sample of 2,737 people age 18 or older who reported drinking any beverage other than tap water within the past day.
Espresso-Based, Gourmet and Non-Gourmet Consumption
Java Dragon is a small start up company hatched after I was laid off from my tech job in early 2017. I love coffee and so my wife and I decided to get into the coffee business to bring barista quality coffee to offices in Chicago.